CMO Full Form, Qualification, Skills, Salary: the abbreviation CMO is stands for Chief Marketing Officer. As the term indicates that they oversee all the activities related with marketing of the company. They take active participation in planning, development, and execution of various initiatives in marketing sector taken by the organization. They will directly submit their report to CEO.
CMO increases sales of the organization through their excellent marketing strategies. They do research on market, fixed prices of the products, make a good communication as well as relation among market, public and company.
Most of the time, CMOs are promoted to the management level who are involved in sales management, create new business ideas, development of products, distribution channel management and sets an excellent customer service.
CMOs carefully taken care of the fact that the organization’s motive and messages should reach to the public smoothly to achieve organization’s sale objectives. In recent days, they use different social media, channels etc.
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Educational Qualification Required for a CMO
If you have the tendency in marketing, then you can think of being a CMO. To become a CMO in an organization, you must complete the bachelor degree in marketing or other equivalent degree. Most of the organization preferred to hire a candidate having MBA degree in Marketing or Business.
Working in the area of marketing or business development of about 10 years or an experience of minimum of 5 years in a leading role is compulsory.
Skills required for a CMO
- Leadership is the most basic skill of a candidate who can lead the department efficiently.
- Flexible communication skill both in writing as well as verbal so that they can communicate easily with the other employees.
- Ability to analyze the available data and understand that will help to take decision for the future purpose.
- Able to work in an ever changing situation without affecting the operation of the organization.
- Able to manage various marketing tools that are associated with research the demand of the market, analysis the available data, development of related website, advertising of the products, control the communication channels, and develop a good relation with public.
- Have good knowledge of designing and coordinating the marketing campaigns as per traditional way through modern effective channels.
- Have an excellent knowledge of how digital and social media can be used for marketing purpose.
Responsibilities of a Chief Marketing Officer (CMO)
In a word we can say that CMOs are responsible for the overall growth of revenue of the organization by preparing a good strategic marketing plan through which the company gets advantage in the competition with the other companies. To make company successful, one should perform certain responsibilities such as:
1. Management of Company’s Brand:
Brand management indicates the popularity of company’s products to the public and targeted market. Trust of customers to the product of the company is very important and CMOs promote and maintain this relationship. They manage the elements that may be both tangible or intangible. They follow different strategies to create more awareness about their products and make brand value higher than their competitors.
2. Research on Market:
They collect required data from the market about their products in the targeted area. They use different strategies to collect information about the demand of their product in the market, level of competition, and popularity among the general public.
They held meeting with the other officials on a regular basis to discuss on the customer surveys, marketing strategies, distributor surveys etc. They analyse the collected data using graphs and charts on the basis of statistical method. They prepare a presentation with the help of these data and placed it before the CEO and other senior officials.
Good communication is very important for CMOs to get information from various source and also for the preparation of strategies. The message of the CMO should be clear and easy to understand for all. Various tools used for marketing are advertising, direct marketing, campaigning and sponsored events.
All of these activities are done to make publicity of their brand to the public. With the advancement of technology, customers are now use internet in large number, so, management should find a new way to communicate with the audience who are intended.
4. Management of Products:
Management of Products means development of new products and marketing of that product. This two has the important role in maximizing turnover and market share. Development of products means make familiar the new products launched by the company to its consumers.
In some of the organization, CMO’s primary role was to study the proposed new products and research on the customers’ requirements.
In case of marketing of products means to launch the new products with active promotions, advertising, oversee the competition and get feedback of consumers.
Salary of CMOs
Chief marketing officers are offered a decent amount as salary depending upon the factors like qualifications, experience, and location.
The average salary of an experienced CMO is ₹ 6,800,000 per annum. It is found that a CMO gets ₹ 3,500,000 per annum in India.
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CMO Full Form FAQs
Q1. What is the full form of CMO?
Ans: The full form of CMO is Chief Marketing Officer.
Q2. What is the required qualification to become CMO?
Ans: To become a CMO in future, you must successfully your bachelor degree in marketing along with MBA degree in Marketing or Business.
Q3. What are the responsibilities of a CMO?
Ans: CMO is an important post of an organization and perform vital responsibilities such as Management of Company’s Brand, Research on Market, Communication with others, Management of Products etc.
Q4. Is it possible to become a CEO for a CMO?
Ans: In recent time, a trend has been started through which a CMO can become a CEO after certain years of experience in an organization.
Q5. What is the average salary of a CMO?
Ans: A CMO is offered a good amount as salary with an average figure of ₹ 6,800,000 per annum.